In October 2020, WEEE4Future started a fruitful collaboration with the Politecnico di Milano. WEEE4Future suppliedtutors to represent “the company” in the Politecnico’s ‘Business in Transformation Lab.’ This is a course for students in their final year of the Master’s degree in Industrial and Management Engineering, as part of the Sustainable Operation and Social Innovation Stream. Four students from the Politecnico di Milano, from different countries, helped us to achieve the WEEE4Future goals by raising awareness of the e-waste problem and encouraging citizens to recycle their old electronic devices correctly.